| Elements Map |
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| Market and Sell Products and Services - Capabilities |
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| Understand markets customers and capabilities - Context |
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| Perform customer and market intelligence analysis - Context |
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| Processes Overview |
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| Develop marketing strategy - Context |
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| Market and Sell Products and Services - Processes |
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| Develop marketing strategy - Processes |
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| Define offering and customer value proposition - Context |
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| Evaluate and prioritize market opportunities - Context |
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| Capabilities Overview |
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| Understand markets customers and capabilities - Processes |
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